Summer Game Fest 2026 has concluded, highlighting a competitive industry landscape defined by strong exclusive titles and the long-awaited announcement of Persona 6.
Jason··2 min read
Microsoft has rebranded its gaming division from 'Xbox' to 'XBOX' following a social media poll, aiming to unify its brand identity with a bold, community-driven visual style.
Jason··2 min read
Microsoft is rebranding its gaming division as 'Return of Xbox,' adjusting Game Pass pricing, and moving away from day-one access for major titles like Call of Duty.
Jason··2 min read
Microsoft is restructuring Xbox Game Pass by lowering subscription prices while ending 'day-one' access to new Call of Duty titles, opting to delay them by approximately one year.
Leo··2 min read
Microsoft has unveiled "Project Helix," a strategic vision to unify Windows 11 and the Xbox ecosystem. The next-generation Xbox, arriving in 2027, will run PC games natively with a massive leap in raytracing performance. Meanwhile, a streamlined "Xbox mode" UI will roll out to all Windows 11 PCs in April 2026, specifically optimized for gaming handhelds. This move aims to bridge the gap between console and PC, creating a seamless gaming experience across all form factors.
Jason··3 min read
Apple has quietly discontinued the 512GB Mac Studio, signaling a strategic retreat due to global RAM shortages. Meanwhile, Microsoft has confirmed its next-gen console 'Project Helix,' and Valve plans to ship its new Steam Machine in 2026, marking a significant escalation in the next-generation console wars.
Jason··5 min read
Microsoft Gaming CEO Phil Spencer and Xbox President Sarah Bond are stepping down in a massive shakeup. CoreAI lead Asha Sharma will take over, signaling an AI-first future for the Xbox ecosystem.
Kenji··5 min read