US Automakers Pivot to Energy Storage Amid EV Demand Headwinds
Facing headwinds in the EV sector, US automakers like Ford and GM are shifting focus toward AI-optimized energy storage and grid services to find new, sustainable revenue streams.
Facing headwinds in the EV sector, US automakers like Ford and GM are shifting focus toward AI-optimized energy storage and grid services to find new, sustainable revenue streams.
Ford CEO Jim Farley warns that China's excess EV production capacity threatens the US car market and jobs, highlighting the need for protective trade policies.
Honda and Lamborghini are retrenching from their EV ambitions citing market challenges, while China's BYD pushes forward with 12-minute ultra-fast charging technology. This shift signals a widening gap between legacy automakers and the new technical leaders in the electric era.
The EV industry is undergoing a massive correction: Honda has scrapped its US production plans due to heavy losses and regulatory shifts, while luxury players Lucid and Rivian are pivoting toward the midsize SUV market. Lucid is targeting sub-$50,000 pricing and robotaxis, but Rivian’s base R2 model faces delays until late 2027, highlighting the sector's ongoing struggle with cost and scale.